We cold call for B2B tech companies.
200+ calls a day. Every one recorded, transcribed, and analyzed. Meetings qualified live on the phone.
What the operation looks like inside.
Every call follows the same discipline. Target the right person. Run the script built for their segment. Record the conversation. Transcribe it in minutes. AI flags the moments that matter — where the script landed, where the prospect pushed back, where the conversation turned. A human reviews at the utterance level. That review becomes a coaching action, a playbook update, a script revision. The next call is better than the last.
Targeting
ICP definition, segment design, named-account selection — before a single dial.
Script architecture
Structured by segment. Revised from live call data, not guesswork.
Every call recorded
Full audio, speaker-labeled transcript, disposition, within minutes. Not a sample. Every call.
“Most teams we call are still running email against a buyer who never opens it. Is that where you are?”
“Honestly, we tried outbound before and it went nowhere.”
AI + human review
AI surfaces the moments. Humans judge them — tag, annotate, coach from evidence, not vibes.
Rep conceded the objection instead of calibrating. Coach: ask what “nowhere” meant.
Prior-agency objection · mid-market SaaS · 38% frequency · route added.
Iteration
Playbook entries accumulate. Scripts evolve. The program gets sharper every week. The next call is better than the last.
Every call is signal. We make it legible.
“We tried outbound before and it went nowhere.”
4 in 10 VP-level conversations. Handled with a script change, not a discount.“It’s in the stack, two people use it, and I can’t kill it.”
The competitor isn’t a rival vendor. It’s the tool they already bought.“So you’d replace it, not sit next to it.”
The line that moved the segment. It came from a buyer, not a workshop.“We tried outbound before and it went nowhere.”
4 in 10 VP-level conversations. Handled with a script change, not a discount.“It’s in the stack, two people use it, and I can’t kill it.”
The competitor isn’t a rival vendor. It’s the tool they already bought.“So you’d replace it, not sit next to it.”
The line that moved the segment. It came from a buyer, not a workshop.Results from real programs.
Five B2B tech companies, what we changed, and what it produced.
Needed to reach ABA therapy providers. Positioning wasn’t landing.
Reframed the value proposition through live call feedback. Targeted the right buyer titles.
Months of email and LinkedIn outreach. Zero meetings booked.
Switched to phone-first. Repositioned from “data platform” to “data engineering labor replacement” based on call reactions.
Positioned as a bill-tracking tool. Low engagement.
Repositioned as an AI policy analyst for lobbying firms. Rebuilt scripts from live conversation data.
Targeted HR teams at UKG accounts. Qualified live on the phone — no unvetted meetings passed through.
Operating in a market with 6–9 month sales cycles.
Built a phone-first outbound program targeting specific buyer segments.
You've probably considered these.
Each one takes something out of the system. Watch what's left.
Seven parts, connected, running every day.
Targeting feeds the script. The script gets tested on the call. The call becomes a transcript. The transcript gets reviewed. The review becomes coaching. Coaching changes the next script. Keep scrolling — each alternative removes something.
Hire an SDR internally.
You get a person. You still need targeting, scripts, management, coaching, call review, and iteration. Most internal SDR hires fail within 6 months because the company bought headcount and expected a program.
Left standing: one caller.
Use an email-first agency.
Email worked in 2022. Response rates have collapsed. Your buyers are filtering, ignoring, and reporting automated outreach. Volume without conversation produces opens, not intelligence.
Left standing: volume into a dead end.
Outsource to a generic SDR firm.
They’ll make calls. Off a generic script. For multiple clients at once. No transcript review, no utterance-level coaching, no feedback into your positioning. Activity without inspection.
Left standing: calls with no return path.
Hire a fractional SDR leader.
Strategy without execution. You get a plan but still need people to execute it, a system to manage them, and data to know if it’s working. The hard part hasn’t changed.
Left standing: a plan, unexecuted.
Keep doing it yourself.
Founder-led outbound works until it doesn’t. You close deals. Pipeline is tied to your calendar. The company can’t grow beyond what one person can carry.
Left standing: one calendar.
A managed program, with every part still attached.
Targeting, scripts, calls, recording, review, coaching, iteration — connected, and the loop closes back into your positioning. The same system you saw at the top, running every day.
This works best when —
Scroll to read throughYour product is too complex for a cold email to explain.
You’ve closed every deal yourself and the company can’t grow past your calendar.
You tried an agency and got meetings that went nowhere.
You’re hiring your first sales rep and need pipeline before they start.
You just closed a round and need to prove the market faster than referrals allow.
Your outbound is “working” but you have no idea why or how to make it better.
You’ve been told cold calling is dead and you’re not sure that’s true.
How the engagement works.
$4,000/month
Plus a per-meeting bonus for qualified attended meetings — qualified by you, not us.
Month-to-month after a 10-week initial engagement. Cancel anytime.
Month-to-month agreement. No procurement gauntlet. Infrastructure provisions automatically: Slack channels, reporting, call recording.
ICP definition, segment design, target lists, buyer personas, script architecture. Strategy built from your inputs and Spright’s market intelligence.
SDRs are on the phone. Every call recorded, transcribed, reviewed. First transcripts landing in your inbox. The feedback loop starts immediately.
Rolling four-week cycles. Weekly performance reviews. Scripts iterate from live data. Playbook accumulates. The program gets sharper every cycle.
Start with a conversation.
No pitch deck. No pressure. A real conversation about your outbound — what's working, what isn't, and whether a managed program makes sense. You'll walk away with useful intelligence about your market either way.